
CHAPTER I
Article 1 
This Regulation lays down the conditions under which information provision and promotion measures concerning agricultural products and certain food products based on agricultural products implemented within or outside the United Kingdom (‘information provision and promotion measures’), may be fully or partially financed by the relevant authority.
In this Regulation—
(a) ‘constituent nation’ means England, Wales, Scotland or Northern Ireland, as the case may be;
(b) ‘relevant authority’ means:
 — in relation to England, the Secretary of State;
 — in relation to Wales, the Welsh Ministers;
 — in relation to Scotland, the Scottish Ministers;
 — in relation to Northern Ireland, the Department of Agriculture, Environment and Rural Affairs.
(c) ‘appropriate authority’ means:
(i) the relevant authority for the constituent nation in which the regulations apply, or
(ii) if consent is given by the relevant authority for the constituent nation in which the regulations apply, the Secretary of State.
Article 2 

1. The general objective of the information provision and promotion measures is to enhance the competitiveness of the United Kingdom agricultural sector.
2. The specific objectives of the information provision and promotion measures are to:
(a) increase awareness of the merits of United Kingdom agricultural products and of the high standards applicable to the production methods in the United Kingdom;
(b) increase the competitiveness and consumption of United Kingdom agricultural products and certain food products and to raise their profile both inside and outside the United Kingdom;
(c) increase the awareness and recognition of United Kingdom quality schemes;
(d) increase the market share of United Kingdom agricultural products and certain food products, specifically focusing on those markets outside the United Kingdom that have the highest growth potential;
(e) restore normal market conditions in the event of serious market disturbance, loss of consumer confidence or other specific problems.
Article 3 
The information provision and promotion measures shall aim to:

((a)) highlight the specific features of agricultural production methods in the United Kingdom, particularly in terms of food safety, traceability, authenticity, labelling, nutritional and health aspects, animal welfare, respect for the environment and sustainability, and the characteristics of agricultural and food products, particularly in terms of their quality, taste, diversity or traditions;
((b)) raise awareness of the authenticity of ... protected designations of origin, protected geographical indication and traditional specialities guaranteed.
Those measures shall in particular consist of public relation work and information campaigns and may also take the form of participation in events, fairs and exhibitions of national, ... and international importance.
Article 4 

1. Information provision and promotion measures shall not be brand-oriented. Nevertheless, it shall be possible for commercial brands to be visible during demonstrations or tastings and on information and promotional material, provided that the principle of non-discrimination is respected and that the overall, non-brand-oriented nature of the measures remains unchanged. The principle of non-discrimination shall apply, ensuring equal treatment and access for all brands of the proposing organisations .... Each brand shall be equally visible and its graphic presentation shall use a smaller format than the main ... message of the campaign. Several brands shall be displayed, except in duly justified circumstances pertaining to the specific situation of the proposing organisations concerned.
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3. The appropriate authority may make regulations laying down detailed rules concerning the visibility of commercial brands during demonstrations or tastings and on information and promotional material, as referred to in paragraph 1, as well as the uniform conditions under which a single brand may be displayed.
Article 5 

1. Information provision and promotion measures may cover the following products:
(a) the products listed in Annex I to the TFEU, excluding tobacco;
(b) the products listed in Annex I to this Regulation;
(c) spirit drinks with a protected geographical indication pursuant to Regulation (EC) No 110/2008 of the European Parliament and of the Council.
2. In order to take account of market developments, the appropriate authority may make regulations supplementing the list in Annex I to this Regulation by adding food products to that list.
3. Notwithstanding paragraph 1:
(a) the information provision and promotion measures may only cover wine with designation of origin or protected geographical indication status and wine carrying an indication of the wine grape variety; in the case of simple programmes referred to in Article 6(3), the programme in question must also cover other products referred to in points (a) and (b) of paragraph 1;
(b) with regard to spirit drinks as referred to in point (c) of paragraph 1, wine as referred to in point (a) of this paragraph and beer, measures targeting the market in the United Kingdom or a constituent nation shall be limited to informing consumers of the schemes set out in paragraph 4 and of the responsible consumption of those beverages;
(c) the fishery and aquaculture products listed in Annex I to Regulation (EU) No 1379/2013 may be the subject of information provision and promotion measures only if other products referred to in paragraph 1 are also covered by the programme in question.
4. Information provision and promotion measures may cover the following schemes:
(a) the quality schemes established by Regulation (EU) No 1151/2012, Regulation (EC) No 110/2008 and Article 93 of Regulation (EU) No 1308/2013;
(b) the organic production method as defined by Council Regulation (EC) No 834/2007;
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(d) the quality schemes as referred to in points (b) and (c) of Article 16(1) of Regulation (EU) No 1305/2013 of the European Parliament and of the Council.
CHAPTER II
SECTION 1
Article 6 

1. Information provision and promotion measures shall take the form of:
(a) information and promotion programmes (‘programmes’), and
(b) the measures on the initiative of the relevant authority referred to in Article 9.
2. Programmes shall consist of a coherent set of operations and shall be implemented over a period of at least one but not more than three years.
3. Simple programmes, further details of which are provided in Section 2 of this Chapter, may be submitted by one or more of the proposing organisations referred to in points (a), (c) or (d) of Article 7(1) ....
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Article 7 

1. A programme may be proposed by:
(a) trade or inter-trade organisations, established in the United Kingdom and representative of the sector or sectors concerned in the United Kingdom or a constituent nation, and in particular the interbranch organisations as referred to in Article 157 of Regulation (EU) No 1308/2013 and groups as defined in point 2 of Article 3 of Regulation (EU) No 1151/2012, provided that they are representative for the name protected under the latter Regulation which is covered by that programme;
(b) trade or inter-trade organisations of the United Kingdom representative of the sector or sectors concerned at United Kingdom or constituent nation level;
(c) producer organisations or associations of producer organisations, as referred to in Articles 152 and 156 of Regulation (EU) No 1308/2013 that have been recognised in the United Kingdom;
(d) agri-food sector bodies the objective and activity of which is to provide information on, and to promote, agricultural products and which have been entrusted, by the relevant authority, with a clearly defined public service mission in this area; those bodies must have been legally established in the United Kingdom at least two years prior to the date of the call for proposals referred to in Article 8(2).
2. The appropriate authority may make regulations, setting out the specific conditions under which each of the proposing organisations, groups and bodies referred to in paragraph 1 may submit a programme. Those conditions shall, in particular, guarantee that those organisations, groups and bodies are representative and that the programme is on a significant scale.
Article 8 

1. The relevant authority may publish for each year an annual work programme setting out the operational objectives to be pursued, the operational priorities, the expected results, the method of implementation and the total amount of the financing plan. That annual work programme, and in particular its operational priorities, shall comply with the general and specific objectives set out in Article 2. In particular, the programme shall provide for specific temporary arrangements to react to serious market disturbance, loss of consumer confidence or other specific problems as referred to in point (e) of Article 2(2). It shall also contain the main evaluation criteria, a description of the measures to be financed, an indication of the amounts allocated to each type of measure, an indicative implementation timetable and, in the case of grants, the maximum rate of the ... financial contribution. ...
2. Following publication of the work programme, the appropriate authority may issue a call for proposals for simple programmes to implement the work programme.
Article 9 

1. The relevant authority may carry out information and promotion measures as described in Article 3, including campaigns, in the event of serious market disturbance, loss of consumer confidence or other specific problems referred to in point (e) of Article 2(2). Those measures may in particular take the form of high-level missions, participation in trade fairs and exhibitions of international importance by means of stands, or operations aimed at enhancing the image of United Kingdom products.
2. The relevant authority may develop technical support services, in particular with a view to:
(a) encouraging awareness of different markets, including by means of exploratory business meetings;
(b) maintaining a dynamic professional network around information and promotion policy, including providing advice to the sector with regard to the threat of imitation and counterfeit products outside the United Kingdom; and
(c) improving knowledge of ... rules concerning programme development and implementation.
Article 10 
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SECTION 2
Article 11 

1. The appropriate authority must evaluate proposals for simple programmes submitted to it in response to the call for proposals under Article 8(2).
2. The appropriate authority must select one or more of the programmes submitted to it and may make selection of a programme conditional on amendments being made to the programme proposed.
3. Following selection, the appropriate authority must publish a list of those selected and the corresponding budget for each.
4. The appropriate authority may make regulations setting specific conditions for eligibility with regard to simple programmes.
Article 12 
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Article 13 

1. After a competitive procedure has been duly carried out, the proposing organisation shall choose the bodies that will implement simple programmes that have been selected, with a view, in particular, to ensuring that measures are implemented effectively.The appropriate authority may make regulations setting out the conditions governing the competitive procedure for the selection of the implementing bodies referred to in the first subparagraph.
2. By way of derogation from paragraph 1, a proposing organisation may implement certain parts of a programme itself, subject to conditions relating to the proposing organisation’s experience in implementing such measures, the cost of such measures in relation to normal market rates and the share of the total cost accounted for by the part of the programme implemented by the proposing organisation.The appropriate authority may make regulations laying down the detailed rules under which the proposing organisation may be authorised to implement certain parts of the programme itself. ...
Article 14 

1. ... The  relevant authority  shall ensure that information and promotional material produced in the context of these programmes complies with retained EU law.The appropriate authority may make regulations laying down the arrangements for implementation, monitoring and control and the rules relating to the conclusion of contracts for the implementation of the simple programmes selected under this Regulation. ...
2. The relevant authorities shall ensure the implementation of, and shall monitor and control, simple programmes in accordance with Regulation (EU) No 1306/2013 of the European Parliament and of the Council and in accordance with Implementing Regulation (EU) 2015/1831 and regulations made pursuant to paragraph 1.
Article 15 

1. The relevant authority's financial contribution to simple programmes in the United Kingdom shall be 70 % of the eligible expenditure. The relevant authority's financial contribution to simple programmes outside the United Kingdom shall be 80 % of the eligible expenditure. The remaining expenditure shall be borne exclusively by the proposing organisations.
2. The percentages referred to in paragraph 1 shall be increased to 85 % in the event of serious market disturbance, loss of consumer confidence or other specific problems referred to in point (e) of Article 2(2).
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4. Studies to evaluate the results of promotional and information measures in accordance with the ... framework referred to in Article 25 shall be eligible for ... financing under conditions similar to those governing the simple programme in question.
5. The relevant authority shall finance in full the expert fees linked to the selection of programmes ....
6. In order to ensure the proper implementation of simple programmes, proposing organisations shall provide guarantees.
7. The relevant authority shall finance information provision and promotion measures implemented on the basis of simple programmes ....
8. The appropriate authority may make regulations concerning the specific conditions under which costs of information provision and promotion measures, and, where necessary, administrative and staff costs, are eligible for funding under this Regulation.
SECTION 3
Article 16 
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Article 17 
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Article 18 
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Article 19 
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Article 20 
Any procurement effected by the relevant authority shall be subject to the procurement rules set out in the Procurement Act 2023  or the Public Contracts (Scotland) Regulations 2015 , as they apply to the relevant authority concerned.
Article 21 

1. The relevant authority shall take appropriate measures to ensure proper management of public money when measures financed under this section are implemented, ... by the application of preventive measures against fraud, corruption and any other illegal activities, by effective checks and, if irregularities are detected, by the recovery of the amounts wrongly paid and, where appropriate, by effective, proportionate and dissuasive administrative and financial penalties.
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CHAPTER III
SECTION 1
Article 22 

1. Regulations made by the Secretary of State or the Welsh Ministers under this Regulation are to be made by statutory instrument.
2. For regulations made under this Regulation by the Scottish Ministers, see section 27 of the Interpretation and Legislative Reform (Scotland) Act 2010.
3. Any power of the Department of Agriculture, Environment and Rural Affairs to make regulations under this Regulation is exercisable by statutory rule for the purposes of the Statutory Rules (Northern Ireland) Order 1979 .
4. A statutory instrument containing regulations made by the Secretary of State under this Regulation is subject to annulment in pursuance of a resolution of either House of Parliament.
5. A statutory instrument containing regulations made by the Welsh Ministers under this Regulation is subject to annulment in pursuance of a resolution of the National Assembly for Wales.
6. Regulations made by the Scottish Ministers under this Regulation are subject to the negative procedure (see section 28 of the Interpretation and Legislative Reform (Scotland) Act 2010).
7. Regulations made by the Department of Agriculture, Environment and Rural Affairs under this Regulation are subject to negative resolution within the meaning of section 41(6) of the Interpretation Act (Northern Ireland) 1954 as if they were a statutory instrument within the meaning of that Act.
8. Regulations under this Regulation may—
(a) contain consequential, incidental, supplementary, transitional or saving provision (including provision amending, repealing or revoking enactments (which has the meaning given by section 20(1) of the European Union (Withdrawal) Act 2018));
(b) make different provision for different purposes.
9. The relevant authority must review and publish a report on the use of the powers to make regulations under Articles 5(2), 7(2), 13(1) and 15(8) at least every 5 years. Following such a review, the appropriate authority may make regulations revoking all or any of those powers.
Article 23 
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SECTION 2
Article 24 
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Article 25 
In accordance with the common monitoring and evaluation framework for the common agricultural policy provided for in Article 110 of Regulation (EU) No 1306/2013, the appropriate authority may make regulations, laying down the ... framework for assessing the impact of information and promotion programmes financed under this Regulation as well as a system of indicators. ...
Proposing organisations must provide the relevant authority with all the data and information necessary to enable the impact of measures to be assessed.
Article 26 
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SECTION 3
Article 27 
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Article 28 
Regulation (EC) No 3/2008 is hereby repealed.
References to the repealed Regulation shall be construed as being references to this Regulation and shall be read in accordance with the correlation table set out in Annex II to this Regulation.
Article 29 
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Article 30 
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...Done at Strasbourg, 22 October 2014.
For the European Parliament
The President
M. SCHULZ
For the Council
The President
B. DELLA VEDOVA
ANNEX I


((a)) beer,
((b)) chocolate and derived products,
((c)) bread, pastry, cakes, confectionery, biscuits and other baker’s wares,
((d)) beverages made from plant extracts,
((e)) pasta,
((f)) salt,
((g)) natural gums and resins,
((h)) mustard paste,
((i)) sweetcorn,
((j)) cotton.

ANNEX II
Regulation (EC) No 3/2008 This Regulation
Article 1(1), first subparagraph Article 1
Article 1(1), second subparagraph Point (a) of Article 6(1)
Article 1(2) Article 4(1) and (2)
Article 2 Article 3
Articles 3 and 4 Article 5
Article 5 Article 8
Article 6(1) Article 7
Article 6(2) —
Article 7 —
Article 8 Articles 11, 12 and 17
Article 9 —
Article 10 Article 9
Article 11 Article 13
Article 12(1) —
Article 12(2) Article 14
Article 13(1) Article 16(1)(b)
Article 13(2), first subparagraph Articles 15(1), 15(2) and 15(3) and Article 19
Article 13(2), second subparagraph —
Article 13(2), third subparagraph —
Article 13(3), (4) and (5) —
Article 13(6) Article 27
Article 14 Article 15(5), 15(7) and Article 16(2)
Articles 15 and 16 Articles 4(3), 5(2), 7(2), 8(1), 11, 13, 14(1), 15(8), 22, 23, 25 and 29
Article 17 Article 24
Article 18 Article 26
Article 19 Article 28
Article 20 Article 30