
Article 1 
Regulation (EC) No 1071/2005 is amended as follows:

1.. the following indent is added to Annex I:
'
— Poultrymeat';
2.. the text of the Annex to this Regulation is added to Annex II.
Article 2 
This Regulation shall enter into force on the seventh day following its publication in the Official Journal of the European Union.
This Regulation shall be binding in its entirety and directly applicable in all Member States.Done at Brussels, 5 July 2006.
For the Commission
Mariann FISCHER BOEL
Member of the Commission
ANNEX

The following guidelines concerning poultrymeat are added to Annex II to Regulation (EC) No 1071/2005:
' 1. 
The crisis of consumer confidence in poultrymeat resulting from the reports on avian influenza in the media has resulted in a substantial fall in consumption. Consumer confidence in poultrymeat of Community origin should therefore be strengthened.

To achieve this, objective information on Community production systems (marketing standards) and the controls required should be provided in addition to the general legislation on controls and food safety.
 2. 

— The information and promotion campaigns are restricted to products made in the EU.
— The aim is to:
— ensure that objective and complete information is provided on the rules for the Community and national production systems for the safety of poultrymeat products; in particular consumers must be provided with complete and precise information on marketing standards;
— inform consumers of the diversity and organoleptic and nutritional properties of poultrymeat;
— draw consumers’ attention to traceability.
 3. 

— Consumers and consumer associations.
— The person responsible for shopping in the household.
— Institutions (restaurants, hospitals, schools, etc.).
— Distributors and distributors’ associations.
— Journalists and opinion formers.
 4. 

— Poultrymeat marketed on the territory of the EU is governed by Community rules covering the entire chain of production, slaughter and consumption.
— Safety measures are in place, including controls.
— General health advice on the handling of food products of animal origin.
 5. 

— The Internet.
— PR contacts with the media and advertising (scientific and specialised press, women’s press, newspapers and food and cookery magazines).
— Contacts with consumer associations.
— Audiovisual communication.
— Written documentation (folders, brochures, etc.).
— Point-of-sale information.
 6. 
The programmes must provide national coverage at least or relate to more than one Member State.

From 12 to 24 months, with a preference for multi-annual programmes with targets laid down for each stage.
'
